Handbook of Services Marketing and Management 在線電子書 圖書標籤:
發表於2024-12-24
Handbook of Services Marketing and Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused 'mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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Handbook of Services Marketing and Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024