The Advertising Agency Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hameroff, Eugene J./ Gardner, Herbert S., Jr. 作者

McGraw-Hill

译者

1998-2 出版日期

288 页数

$ 45.14 价格

HRD

丛书系列

9780844231693 图书编码

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The Advertising Agency Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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When the first edition of Herbert Gardner's "The Advertising Agency Business" was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition.In twenty-eight short, easy-to-read chapters, you will find out how to: start an agency and manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients. It shows how to evaluate an agency; structure ownership; manage, develop, and evaluate personnel; develop mutually beneficial relationships with clients and suppliers; and generate new business through aggressive lead generation and knowledgeable assessment of client personnel blockbuster presentations. Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

The Advertising Agency Business 在线电子书下载 mobi epub pdf txt 在线电子书下载

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