The Advertising Agency Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Hameroff, Eugene J./ Gardner, Herbert S., Jr. 作者

McGraw-Hill

譯者

1998-2 出版日期

288 頁數

$ 45.14 價格

HRD

叢書系列

9780844231693 圖書編碼

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發表於2024-11-27

The Advertising Agency Business 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Advertising Agency Business 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Advertising Agency Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Advertising Agency Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Advertising Agency Business 在線電子書圖書描述

When the first edition of Herbert Gardner's "The Advertising Agency Business" was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition.In twenty-eight short, easy-to-read chapters, you will find out how to: start an agency and manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients. It shows how to evaluate an agency; structure ownership; manage, develop, and evaluate personnel; develop mutually beneficial relationships with clients and suppliers; and generate new business through aggressive lead generation and knowledgeable assessment of client personnel blockbuster presentations. Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

The Advertising Agency Business 在線電子書下載 mobi epub pdf txt 在線電子書下載

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