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Ware, Leslie 作者

W W Norton & Co Inc

译者

2002-1 出版日期

196 页数

115.00元价格

Pap

丛书系列

9780393321722 图书编码

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发表于2024-11-24

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Selling it 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Just how much would you pay for those "10 free minutes" of air time? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a sweepstake? For more than 20 years, the "Selling It" column of the US journal "Consumer Reports" has been keeping tabs on come-ons like these, poking fun at and, more importantly, bringing them to the attention of millions of consumers. Collected here are the best - that is, the worst - from the past decade. Whether illustrating the lunacies of labelling, debunking mysterious medical potions or looking at the ever-more-clever ways in which packaging is designed to deceive, Leslie Ware andher fellow editors expose and inform. With historical context and tips for consumers, "Selling It" offers entertaining reading and constructive solutions, and proves that in today's marketplace, vigilance is all.

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