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Ware, Leslie 作者

W W Norton & Co Inc

譯者

2002-1 出版日期

196 頁數

115.00元價格

Pap

叢書系列

9780393321722 圖書編碼

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發表於2024-11-24

Selling it 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Selling it 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Selling it 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Selling it 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Selling it 在線電子書圖書描述

Just how much would you pay for those "10 free minutes" of air time? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a sweepstake? For more than 20 years, the "Selling It" column of the US journal "Consumer Reports" has been keeping tabs on come-ons like these, poking fun at and, more importantly, bringing them to the attention of millions of consumers. Collected here are the best - that is, the worst - from the past decade. Whether illustrating the lunacies of labelling, debunking mysterious medical potions or looking at the ever-more-clever ways in which packaging is designed to deceive, Leslie Ware andher fellow editors expose and inform. With historical context and tips for consumers, "Selling It" offers entertaining reading and constructive solutions, and proves that in today's marketplace, vigilance is all.

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