Global Marketing Management (7th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Warren J. Keegan 作者

Prentice Hall

译者

2001-07-23 出版日期

617 页数

USD 185.33 价格

Paperback

丛书系列

9780130332714 图书编码

Global Marketing Management (7th Edition) 在线电子书图书标签: 商业 marketing

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Global Marketing Management (7th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Marketing Management (7th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Global Marketing Management (7th Edition) 在线电子书图书描述

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

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