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The Employer Brand 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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BARROW 作者

John Wiley*

译者

2005-11 出版日期

214 页数

433.47元价格

HRD

丛书系列

9780470012734 图书编码

The Employer Brand 在线电子书图书标签: 雇主品牌 hr 管理 marketing

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The Employer Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Employer Brand 在线电子书图书描述

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.

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