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Haig, Matt 作者

Kogan Page Ltd

译者

2002-12 出版日期

256 页数

$ 45.14 价格

Pap

丛书系列

9780749437985 图书编码

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发表于2024-11-29

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Mobile Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Mobile Marketing 在线电子书图书描述

Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.

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