Marketing Logistics 2ed 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Martin Christopher 作者

Routledge

译者

2003-5-9 出版日期

168 页数

GBP 36.99 价格

Paperback

丛书系列

9780750652247 图书编码

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发表于2024-11-29

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Marketing Logistics 2ed 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Logistics 2ed 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, "Marketing Logistics" uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management. It builds on the success of the first edition. It incorporates new customer service element, in line with current thinking. It contains a full range of industry examples offering practical insight.

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