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Sacharin, Ken 作者

John Wiley & Sons Inc

译者

2000-10 出版日期

224 页数

253.00元价格

HRD

丛书系列

9780471389972 图书编码

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发表于2024-11-13

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Attention! 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." -Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." -Russ Winer, Professor of Business, University of California, Berkeley

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