The Economics of Financing of Media Companies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Picard, Robert G. 作者

Fordham Univ Pr

譯者

2002-5 出版日期

270 頁數

$ 31.64 價格

Pap

叢書系列

9780823221752 圖書編碼

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發表於2024-09-20

The Economics of Financing of Media Companies 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Economics of Financing of Media Companies 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Economics of Financing of Media Companies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Economics of Financing of Media Companies 在線電子書著者簡介

The Economics of Financing of Media Companies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Economics of Financing of Media Companies 在線電子書圖書描述

The "Economics and Financing of Media Companies" is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them. The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces - such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

The Economics of Financing of Media Companies 在線電子書下載 mobi epub pdf txt 在線電子書下載

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