The Economics of Financing of Media Companies

The Economics of Financing of Media Companies pdf epub mobi txt 電子書 下載2025

出版者:Fordham Univ Pr
作者:Picard, Robert G.
出品人:
頁數:270
译者:
出版時間:2002-5
價格:$ 31.64
裝幀:Pap
isbn號碼:9780823221752
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The "Economics and Financing of Media Companies" is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them. The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces - such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

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