Managers who ignore or dismiss cultural differences may find themselve s alienating customers and employees, fumbling negotiations, and ultim ately losing sales. In contrast, those who are willing to see the worl d from different perspectives may spot fresh opportunities. Bringing m ultiple cultures together results in synergy, in which two combined en ergies multiply and reinforce one another. Multicultural Organizationa l Behavior in a Global Business Environment tells you not only how to create synergy, but also how to profit from it.
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