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Revenue Management and Pricing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Yeoman, Ian (EDT)/ McMahon-Beattie, Una (EDT) 作者

Thomson Learning College

译者

2004-1 出版日期

234 页数

$ 62.09 价格

Pap

丛书系列

9781844800629 图书编码

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Revenue Management and Pricing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

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