Advertising, Promotion, and New Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Stafford, Marla R. (EDT)/ Faber, Ronald J. (EDT) 作者

M E Sharpe Inc

译者

2004-10 出版日期

400 页数

$ 111.81 价格

HRD

丛书系列

9780765613158 图书编码

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Advertising, Promotion, and New Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications -- essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Advertising, Promotion, and New Media 在线电子书下载 mobi epub pdf txt 在线电子书下载

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