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Strasser, Susan 作者

Harpercollins

譯者

2004 出版日期

339 頁數

155.00元價格

Pap

叢書系列

9781588341464 圖書編碼

Satisfaction Guaranteed 在線電子書圖書標籤: economics

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Satisfaction Guaranteed 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Satisfaction Guaranteed 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Satisfaction Guaranteed 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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This well-researched and documented history of goods-and-customer interaction since the days of bartering is also a delightful overview of American shopping customs from 19th-century Main Street to today's malls. Early in the 20th century, Strasser shows, advertising of national brandsquotes unnec.?/unnec.gs launched products creating their own demand--safety razors, cameras, fountain pens (with attendant consumption of blades, film, etc.)--thus gradually displacing networks of generic manufacturers whose sales "drummers" fanned across America by rail and buggy. The development of department stores such as Macy's, mail-order giants like Sears Roebuck and Montgomery Ward, grocery chains foreshadowing supermarkets, "aids" like premiums, displays and trading stamps and the skyrocket successes of Coca-Cola and Wrigley's gum are only a fraction of the sweeping story, as the author of Never Done brings into focus major social and economic forces linked to our daily lives.

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