Practice of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Practice of Advertising

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Mackay, Adrian 作者
Butterworth-Heinemann
譯者
2004-12 出版日期
400 頁數
$ 62.09 價格
Pap
叢書系列
9780750661737 圖書編碼

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發表於2024-11-25

Practice of Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Practice of Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Practice of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Practice of Advertising 在線電子書 著者簡介


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Practice of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Practice of Advertising 在線電子書 圖書描述

"The Practice of Advertising" addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made. It provides an ideal grounding to the principles involved in advertising; offers a collation of views from Key Professionals in the field of Advertising; and covers specialist advertising such as recruitment and directory advertising.

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