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Pringle, Hamish 作者

John Wiley & Sons Inc

译者

2004-5 出版日期

340 页数

289.00元价格

Pap

丛书系列

9780470868508 图书编码

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Celebrity Sells 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Celebrity Sells 在线电子书图书描述

Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re--launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:* How to choose the right celebrity for your brand* How to build your brand using a celebrity* How to manage relationships with celebrities* How to protect celebrity and brand reputation

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