Wordcraft 在线电子书 图书标签:
发表于2024-11-10
Wordcraft 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
In Wordcraft , Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
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Wordcraft 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024