Wordcraft 在線電子書 圖書標籤:
發表於2024-11-29
Wordcraft 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
In Wordcraft , Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
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Wordcraft 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024