Marketing Research Project Manual pdf epub mobi txt 電子書下載2025

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出版者:McGraw-Hill College

作者:Molinari, James

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頁數:80

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出版時間:2005-4

價格:$ 41.25

裝幀:Pap

isbn號碼:9780073128887

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This manual is intended for an introductory marketing research course that requires a marketing research project. The manual has been developed to assist the student throughout the various stages of a marketing research project. It is organized around the steps of the research process. This manual is designed to answer the common questions that, experience suggests, arise throughout the student project. It is not intended as mini-text, but rather as a complement to a standard text in marketing research.