Services Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kandampully, Jay A. 作者

Prentice Hall

译者

2005-12 出版日期

400 页数

$ 124.07 价格

Pap

丛书系列

9780131916548 图书编码

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发表于2024-11-12

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Services Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Services Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Services Management 在线电子书图书描述

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

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