Services Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kandampully, Jay A. 作者

Prentice Hall

譯者

2005-12 出版日期

400 頁數

$ 124.07 價格

Pap

叢書系列

9780131916548 圖書編碼

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發表於2024-10-06

Services Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Services Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Services Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Services Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Services Management 在線電子書圖書描述

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

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