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Marconi, Joe 作者

Thomson Learning College

译者

2005-9 出版日期

336 页数

$ 81.30 价格

HRD

丛书系列

9780324205442 图书编码

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Creating the Marketing Experience 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.

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