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Creating the Marketing Experience 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marconi, Joe 作者

Thomson Learning College

譯者

2005-9 出版日期

336 頁數

$ 81.30 價格

HRD

叢書系列

9780324205442 圖書編碼

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發表於2024-09-19

Creating the Marketing Experience 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Creating the Marketing Experience 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Creating the Marketing Experience 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Creating the Marketing Experience 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creating the Marketing Experience 在線電子書圖書描述

CREATING THE MARKET EXPERIENCE: NEW STRATEGIES FOR BUILDING RELATIONSHIPS WITH YOUR TARGET MARKET helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.

Creating the Marketing Experience 在線電子書下載 mobi epub pdf txt 在線電子書下載

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