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Introduction to Globalization and Business

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Parker, Barbara 作者
Sage Pubns
译者
2005-7 出版日期
536 页数
$ 109.61 价格
Pap
丛书系列
9780761944966 图书编码

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发表于2024-11-26


Introduction to Globalization and Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Introduction to Globalization and Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Introduction to Globalization and Business 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate. Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students to understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management.Each chapter: - opens with a short and current case which introduces the key concepts covered in that chapter - provides an overview of chapter objectives to allow the student to navigate easily - illustrates the chapter concepts with useful boxed examples - concludes with a review of the key chapter concepts learnt - provides a series of review and discussion questions - offers 'Global Enterprise Project' assignments for applying course concepts to the same company - gives up-to-date references from many sources to direct student's further reading. Students can access the companion website which includes additional material in support of each chapter of the book by clicking on the 'companion website' logo above.

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