Social Marketing in the 21st Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Andreasen, Alan R. 作者

Sage Pubns

译者

2006-2 出版日期

280 页数

$ 120.91 价格

HRD

丛书系列

9781412916332 图书编码

Social Marketing in the 21st Century 在线电子书图书标签:

喜欢 Social Marketing in the 21st Century 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-25

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Social Marketing in the 21st Century 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Social Marketing in the 21st Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Social Marketing in the 21st Century 在线电子书用户评价

评分☆☆☆☆☆

Social Marketing in the 21st Century 在线电子书著者简介

Social Marketing in the 21st Century 在线电子书图书目录

Social Marketing in the 21st Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Social Marketing in the 21st Century 在线电子书图书描述

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by the most highly regarding academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Social Marketing in the 21st Century 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!