Social Marketing in the 21st Century 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Andreasen, Alan R. 作者

Sage Pubns

譯者

2006-2 出版日期

280 頁數

$ 120.91 價格

HRD

叢書系列

9781412916332 圖書編碼

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發表於2024-09-21

Social Marketing in the 21st Century 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Social Marketing in the 21st Century 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Social Marketing in the 21st Century 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Social Marketing in the 21st Century 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Social Marketing in the 21st Century 在線電子書圖書描述

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by the most highly regarding academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

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