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Market Research Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Xu, Jie 作者

Iuniverse Inc

译者

2005-8 出版日期

204 页数

$ 21.41 价格

Pap

丛书系列

9780595364015 图书编码

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Market Research Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Market Research Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Market Research Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Market Research Handbook 在线电子书图书描述

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Market Research Handbook 在线电子书下载 mobi epub pdf txt 在线电子书下载

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