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Market Research Handbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Xu, Jie 作者

Iuniverse Inc

譯者

2005-8 出版日期

204 頁數

$ 21.41 價格

Pap

叢書系列

9780595364015 圖書編碼

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Market Research Handbook 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Market Research Handbook 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Market Research Handbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Market Research Handbook 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Market Research Handbook 在線電子書圖書描述

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Market Research Handbook 在線電子書下載 mobi epub pdf txt 在線電子書下載

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