Essentials Of Corporate Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Van Riel, Cees B. M./ Fombrun, Charles J. 作者

Routledge

译者

2006-8 出版日期

328 页数

$ 73.39 价格

HRD

丛书系列

9780415328265 图书编码

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Essentials Of Corporate Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Essentials Of Corporate Communication 在线电子书图书描述

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Essentials Of Corporate Communication 在线电子书下载 mobi epub pdf txt 在线电子书下载

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