Essentials Of Corporate Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Van Riel, Cees B. M./ Fombrun, Charles J. 作者

Routledge

譯者

2006-8 出版日期

328 頁數

$ 73.39 價格

HRD

叢書系列

9780415328265 圖書編碼

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發表於2024-09-17

Essentials Of Corporate Communication 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Essentials Of Corporate Communication 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Essentials Of Corporate Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Essentials Of Corporate Communication 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Essentials Of Corporate Communication 在線電子書圖書描述

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Essentials Of Corporate Communication 在線電子書下載 mobi epub pdf txt 在線電子書下載

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