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Essentials of Corporate Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Van Riel, Cees B. M./ Riel, C. B. M. Van/ Fombrun, Charles J. 作者

Routledge

译者

2006-1 出版日期

0 页数

$ 163.85 价格

HRD

丛书系列

9780415328258 图书编码

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Essentials of Corporate Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Providing a toolbox for understanding and implementing corporate communication, "Essentials of Corporate Communication" is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identification, reputation, and corporate branding, this text illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The book also features discussion questions for students, chapter introductions, reflection, and key points boxes. It uses well-known companies such as Boeing, Volkswagen, Johnson and Johnson, Virgin, and IKEA as examples; as well as issues such as the Gulf War to illustrate key points.

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