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The Export Marketing Imperative 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Czinkota, Michael R./ Ronkainen, Ilkka A./ Ortiz-Buonafina, Marta 作者

Thomson Learning College

译者

2004-12 出版日期

252 页数

$ 41.75 价格

HRD

丛书系列

9780324222586 图书编码

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The Export Marketing Imperative 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Export Marketing Imperative 在线电子书图书描述

Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

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