Global Competitive Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Spulber, Daniel F. 作者

Cambridge Univ Pr

译者

2007-7 出版日期

306 页数

$ 88.14 价格

HRD

丛书系列

9780521880817 图书编码

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发表于2024-11-13

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Global Competitive Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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