Global Competitive Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Spulber, Daniel F. 作者

Cambridge Univ Pr

譯者

2007-7 出版日期

306 頁數

$ 88.14 價格

HRD

叢書系列

9780521880817 圖書編碼

Global Competitive Strategy 在線電子書圖書標籤: 戰略

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發表於2024-09-20

Global Competitive Strategy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Competitive Strategy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Competitive Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global Competitive Strategy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Competitive Strategy 在線電子書圖書描述

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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