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MacRury, Iain 作者

Routledge

译者

2009-2 出版日期

336 页数

$ 124.30 价格

HRD

丛书系列

9780415251259 图书编码

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发表于2024-11-25

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Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's "Advertising" offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. "Advertising" provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, "Advertising" is the ideal introductory book for students of media, communication and journalism.

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