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Retailing in the 21st Century 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mantrala, Murali K. 编作者

Springer Verlag

译者

出版日期

413 页数

$ 118.65 价格

HRD

丛书系列

9783540283997 图书编码

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发表于2024-11-13

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Retailing in the 21st Century 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of a radio frequency identificationa (TM) (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

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