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Hospitality Sales 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Judy A. Siguaw 作者

Delmar Cengage Learning

译者

2003-12-24 出版日期

500 页数

USD 91.95 价格

Hardcover

丛书系列

9781401834784 图书编码

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Hospitality Sales 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Hospitality Sales 在线电子书图书描述

This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in the Hospitality Industry. The text takes a "how-to", "by the numbers" approach to consultative hospitality sales. It is filled with practical, useable information for all kinds of sales situations in the hospitality arena. The text takes the reader all the way from prospecting to negotiations through closing. It includes a chapter of personal selling "tools" and discusses listening skills. The text emphasizes ethics and attempts to create a customer-oriented sales person who succeeds by serving the needs of the customer. It is recommended as a support handbook in a traditional Hospitality Marketing and Sales course or as a primary text in a Sales Course.

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