For undergraduate introductory courses in Hospitality, such as Introduction to Hospitality, Introduction to Hospitality and Tourism, and Introduction to Hotel and Restaurant Management. Tomorrow's managers are off to a strong start with this best-selling comprehensive tour through the fascinating and challenging related fields in the hospitality industry. Written in an upbeat style by an author with substantial industry experience--and supported by one of the most complete instructional packages of its kind--this full-color edition offers an enlightening overview of the industry's many facets--from a welcoming tour of the hospitality industry to tourism, lodging, restaurants, managed services, beverages, conventions and meeting, leisure/recreation, plus examines gaming entertainment, marketing and human resources, leadership and management.
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