The Evolution of New Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Geroski, Paul 作者

Oxford Univ Pr

譯者

2003-4 出版日期

236 頁數

$ 96.05 價格

HRD

叢書系列

9780199248896 圖書編碼

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發表於2024-11-13

The Evolution of New Markets 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Evolution of New Markets 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Evolution of New Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Evolution of New Markets 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Evolution of New Markets 在線電子書圖書描述

How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of the Internet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers. This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve.

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