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Building Donor Loyalty 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sargeant, Adrian/ Jay, Elaine 作者

John Wiley & Sons Inc

译者

2004-9 出版日期

224 页数

$ 42.94 价格

HRD

丛书系列

9780787968342 图书编码

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Building Donor Loyalty 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

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