For courses in Introduction to the Fashion Industry, Survey of the Fashion Industry, Fashion Industry Overview, The Textile-Apparel-Fashion Industry, The Fashion Business, Introduction to Fashion Merchandising, and Fashion Retailing. This long-time, best-selling book is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the book provides an overview of the fashion sectors from a business perspective. The book meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the book examines the various segments of the industry within the unifying context of the total fashion pipeline.
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