Innovative Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Masterman, Guy/ Wood, Emma H. 作者

Butterworth-Heinemann

譯者

2005-7 出版日期

288 頁數

$ 67.74 價格

Pap

叢書系列

9780750663618 圖書編碼

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發表於2024-12-29

Innovative Marketing Communications 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Innovative Marketing Communications 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Innovative Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Innovative Marketing Communications 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Innovative Marketing Communications 在線電子書圖書描述

"Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, "Innovative Marketing Communications for Events Management" emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies; how to effectively integrate the range of marketing tools and techniques to communicate and promote events; how organisations can use events within their communication strategies in order to improve their organisational marketing; and, how and why communications strategies need to be included in the overall plan for effective and successful long term planning.

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