“Go ahead and pick it up … the book will give you a competitive advantage.”
Recall and persuasion are today’s primary measures of ad effectiveness.
Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today’s advertisers are reluctant to accept.
The Advertised Mind is certainly one of the most interesting… [Erik du Plessis] has carried out some intelligent research, drawn some valuable conclusions, and explained complex subject-matter without resorting to spin, posturing or unnecessary jargon.
Draws on the very latest research into the workings of the human brain.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有