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Redefining the Corporation

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Post, James E./ Preston, Lee E./ Sauter-Sachs, Sybille 作者
Stanford Univ Pr
譯者
2002-4 出版日期
376 頁數
$ 36.10 價格
Pap
叢書系列
9780804743105 圖書編碼

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Redefining the Corporation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Redefining the Corporation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Redefining the Corporation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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乾得不行的一本書,沒讀完,後來也沒選mkt方嚮- -

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乾得不行的一本書,沒讀完,後來也沒選mkt方嚮- -

Redefining the Corporation 在線電子書 著者簡介


Redefining the Corporation 在線電子書 著者簡介


Redefining the Corporation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Redefining the Corporation 在線電子書 圖書描述

The modern corporation is an institution of enormous economic power and social impact. Corporations have grown in size and numbers all over the world because of their ability to mobilize productive resources and create new wealth. The evolution of the corporation has given rise to new opportunities and challenges that require a redefinition of the corporation and its objectives. The legitimacy of the corporation as an institution, its "license to operate" within society, depends not only on its success in wealth creation but also on its ability to meet the expectations of diverse constituents who contribute to its existence and success. These constituencies and interests are the corporation's stakeholders--resource providers, customers, suppliers, alliance partners, and social and political actors. Consequently, the corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits "for all its stakeholders. " This book presents a stakeholder view of the corporation in both theoretical and practical terms. Its central proposition is that organizational wealth is created (or destroyed) through a corporation's interactions with its stakeholders. Effective stakeholder management develops and utilizes relationships between a corporation and its stakeholders for mutual benefit, thereby accomplishing the fundamental purpose of wealth creation. Following the empirical maxim that "Corporations "are" what they "do,"" the authors examine the stakeholder management practices of three major corporations: Cummins Engine Company, Motorola, and the Royal Dutch/Shell Group. These companies are very different, and their current stakeholder management policies and practices have evolved in very different ways. However, they share a common commitment to humanistic values and to continuous learning. Their varied experiences illustrate some of the opportunities and challenges of stakeholder management, and confirm the appropriateness of the stakeholder view of the corporation as a basis for strategy and policy.

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