The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
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【精读】Persuasion课程参考书籍
评分【精读】Persuasion课程参考书籍
评分大众媒体的力量很强大，甚至可以操控民意。如果不被善用，后果会很可怕。
评分【精读】Persuasion课程参考书籍
评分【精读】Persuasion课程参考书籍
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