Persuasion

Persuasion pdf epub mobi txt 電子書 下載2025

出版者:Sage Publications
作者:O'Keefe, Daniel
出品人:
頁數:384
译者:
出版時間:2002-1
價格:$ 96.05
裝幀:Pap
isbn號碼:9780761925392
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The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.

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【精讀】Persuasion課程參考書籍

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大眾媒體的力量很強大,甚至可以操控民意。如果不被善用,後果會很可怕。

评分

大眾媒體的力量很強大,甚至可以操控民意。如果不被善用,後果會很可怕。

评分

大眾媒體的力量很強大,甚至可以操控民意。如果不被善用,後果會很可怕。

评分

【精讀】Persuasion課程參考書籍

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