The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research literature in persuasion * Includes suggestions for how to avoid premature generalizations from limited research evidence * Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
【精讀】Persuasion課程參考書籍
评分【精讀】Persuasion課程參考書籍
评分大眾媒體的力量很強大，甚至可以操控民意。如果不被善用，後果會很可怕。
评分【精讀】Persuasion課程參考書籍
评分大眾媒體的力量很強大，甚至可以操控民意。如果不被善用，後果會很可怕。
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有