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Campaign Strategies and Message Design 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moffitt, Mary Anne 作者

Greenwood Pub Group

译者

1999-1 出版日期

222 页数

$ 41.75 价格

Pap

丛书系列

9780275964702 图书编码

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Campaign Strategies and Message Design 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign. Mary Anne Moffitt provides basic theories, concepts and issues to understand before conducting a campaign, and she examines the research tools and skills needed to investigate the organization, the industry and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

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