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Campaign Strategies and Message Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Moffitt, Mary Anne 作者

Greenwood Pub Group

譯者

1999-1 出版日期

222 頁數

$ 41.75 價格

Pap

叢書系列

9780275964702 圖書編碼

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發表於2025-02-14

Campaign Strategies and Message Design 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Campaign Strategies and Message Design 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Campaign Strategies and Message Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Campaign Strategies and Message Design 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Campaign Strategies and Message Design 在線電子書圖書描述

How do professionals plan and execute a public communications campaign? This is a step-by-step examination of the conceptualizing, planning and execution of a public relations, marketing/advertising, political, or social issue campaign. Mary Anne Moffitt provides basic theories, concepts and issues to understand before conducting a campaign, and she examines the research tools and skills needed to investigate the organization, the industry and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Campaign Strategies and Message Design 在線電子書下載 mobi epub pdf txt 在線電子書下載

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