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Cronin, Anne M. 作者

Routledge

译者

2003-12 出版日期

224 页数

$ 65.48 价格

Pap

丛书系列

9780415281744 图书编码

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Advertising Myths 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

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